Magic Scoop, creator engine

A creator roster for Magic Scoop

Ten creators live by week six, seven videos each per week, and one number to protect: cost per 1,000 views against a $1 target.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Orange creamsicle, tasted on camera

A creator pours the stick into a shaker, tastes it and reads the 5g creatine and 850mg electrolytes off the pack. Nothing else is claimed.

Illustrative post

Part 1 of 15

Summary

Creator engine summary
Roster	Ten creators live by week six	Two creators a week: 0, 2, 4, 6, 8, 10 live by week. Six-week ramp, my starting plan.
Who	Gym, travel and kitchen-counter creators	Six personas, each tied to a Magic Scoop product, from Electrolytes + Creatine to the Pouch.
Production	Seven videos per creator per week	303 creator videos a month at 10 creators, once the roster is full.
Pay	Starter $300 to Premium $1,500 cap	Starter $300, $600 cap. Standard $500, $1,000 cap. Premium $800, $1,500 cap.
Bonus	Bonus at the cap, plus $50 flat	Cap bonus: Starter $300, Standard $500, Premium $700. $50 flat per video past 100,000 views, one per month.
Compliance	Claims sheet and a paid label on every video	Creators quote only lines copied from Magic Scoop's pages. Anything else is checked with your lead first.
Category rule	Supplement rules: the brand's own words only	No outcome promises, no medical advice, no before-and-after. Six category rules sit further down.
Goal	$1 cost per 1,000 views	My target. The plan as built lands at $5.74, so the simulator shows what would have to be true.
Report	A Monday report, no chasing	Views, cost per 1,000 views and hook for each creator. Winners go to paid, losers killed early.
Decision	Your lead signs off the claims and the roster	One decision-maker on your side approves the claims sheet and the first roster. I run the rest.

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

Track record

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

At Tabs I built the creator program and the paid ad engine alongside it. The playbook here is the same: a small roster, a hook library, one variable per test, losers killed early. The category is different, and I have not run food and beverage before, so the claims sheet and your lead's review carry real weight.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why now

190+
Stores across Canada
Magic Scoop lists 190+ stores in Canada. A creator video can point to a shelf, not only to a checkout.
Published
4.76
Rating from over 1,100 verified customers
That is proof creators can stand next to. They tell their own routine, in their own words, beside a rating that is already there.
Published
30-day
A guarantee that lowers the risk of trying
Love It or Your Money Back gives first-time buyers 30 days. A creator can say it plainly and send people to magicscoop.com.
Published
75+
Ingredients in one serving
One scoop, many ingredients, all on the label. That is easy to show on camera: pour, shake, read the pack.
Published

Part 4 of 15

Principles

One number to protect
Cost per 1,000 views against a $1 target. The plan as built lands at $5.74, so every test has to move that number, not likes or follower counts.
One variable per test
Same stick, same claim, a different opening line. Hooks go into a library, and losers are killed early, before they eat budget.
Claims come from the page
Creators say what the claims sheet says. The 5g creatine, 850mg electrolytes and 2.8g amino acids are read off the pack, never rounded up.
Ramp slow, cap the spend
Two creators a week, ten by week six. The full pay ceiling is $15,000 a month with bonuses excluded, so the downside is known before day one.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

Report botAppMon 8:00 AM
Monday report is up: views, cost per 1,000 views and hook for each creator, ranked. Two videos flagged for paid, one hook retired.
MartaMon 8:30 AM
This week's brief: Lemon Lime stick into the shaker, cold water, first sip. Seven videos each, one hook per video. Open one of them with 'One scoop does three jobs'.
JonasTue 8:00 AM
Can I say it helps me focus during my workday? That is what I noticed last week.
Not in your own words. Use the sheet: 'aminos for calm, clear focus'. Your own result stays out of the video.
MartaWed 4:00 PM
Draft back on the Peach Mango video: the caption promises a result. Swap it for a line from the claims sheet and re-upload.
Swapped. The new cut is in #drafts.
Win alertAppThu 8:00 AM
A video from Priya passed 100,000 views, organic only. $50 flat bonus queued. One bonus per creator per month.
MartaFri 4:00 PM
Weekly check: all seven videos live from each creator, claims sheet followed, paid label on every caption. Two creators need a reminder before Monday.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Formats

Brief 01
Lemon Lime pour
“One scoop does three jobs”
Close-up, one take: tear the Lemon Lime stick, pour into the shaker, add cold water, shake, first sip to camera.
Brief 02
Peach Mango taste test
“No loading phase, no cycling: just 5g every day.”
Kitchen counter, natural light. Peach Mango stick, shaker, taste on camera. Read the 5g creatine line off the pack.
Brief 03
Stick pack day-in-the-life
“Convenient 7-Day Stick Packs for travel, work, or the gym”
Gym bag, desk, travel. Show a stick pack in each spot and say the hook once at the start.
Brief 04
Pouch scoop routine
“75 ingredients per scoop”
Pour the pouch scoop into the shaker, show the label's ingredient list on screen, then read one ingredient aloud.
Brief 05
Electrolyte upgrade explainer
“Most electrolyte formulas haven't changed in 10+ years.”
Talk to camera at a table with the pack and shaker. Point to the 850mg electrolytes and 5g creatine on the pack.

Every product line in a video comes off the claims sheet word for word, for example “One scoop does three jobs: electrolytes for hydration, 5g of creatine for strength, and aminos for calm, clear focus.”, “75 ingredients per scoop, from super greens and mushrooms to whole-food vitamins, each on the label, never a guess.”, “If you don't love it within 30 days, we'll refund the unit you opened, and you keep it.”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Gym and fitness creators
Lifters and runners who already film their routine. They fit Electrolytes + Creatine without a script.
Everyday wellness creators
Desk workers, commuters and parents with a real morning routine. The stick packs and the pouch fit their day.
Customers who already refer
Magic Scoop already runs a referral offer: 10% off for the friend, $10 back for the sender. I would start with people already doing it.
Affiliate or ambassador page
The page was not found on the site. Recruiting starts from direct outreach, and I would ask your lead before using the referral offer as a funnel.

Five filters, fewer each step

1Real routine
Already films a daily routine: shaker, gym bag, desk. A supplement can't look staged.
2Honest on camera
Reads claims off the sheet and does not improvise health lines.
3Audience in Canada
Shipping is Canada-first and US shipping is paused, so most of the audience should be Canadian.
4Steady posting
Can deliver seven videos a week. A missed week pauses the next one.
5No competing greens deal
No open deal with another greens or electrolyte powder brand while on the roster.

Part 7 of 15

Who fits

Gym lifter
Tracks sets, already knows creatine, films the pre-workout routine.
Likely product: Electrolytes + Creatine
Long-run athlete
Runs long, sweats a lot, talks about hydration in plain words.
Likely product: Electrolytes + Creatine
Desk worker
Eight-hour desk day, wants simple daily nutrition in one packet.
Likely product: All-In-One Greens: 7-Day Stick Pack
Frequent traveler
Tries flavours on the road, one stick at a time.
Likely product: All-In-One Greens: 12-Day Variety Pack
Home-kitchen creator
Cooks and films at home, loves a clean counter and a scoop routine.
Likely product: All-In-One Greens: Pouch
Calm-morning creator
Posts journaling and slow mornings, with a daily greens drink next to it.
Likely product: Journal

Left off, every time

Always left out: creators who give health or medical advice, promise outcomes, show before-and-after bodies, aim at minors or present a supplement as a replacement for a meal or for care. Category rule: only the brand's own wording, from the claims sheet.

Part 8 of 15

First twenty

Barbell lifters who already film their pre-workout routine
Marathon and half-marathon runners filming long-run recovery
Functional fitness coaches who explain hydration simply
Hockey and rec-league players with a post-game shaker routine
Cyclists who talk about long rides and sweat
Hot-yoga regulars who film the after-class drink
Office workers filming a desk-day greens routine
Remote workers with a kitchen-counter morning routine
New parents with a rushed-morning routine
Frequent travelers filming a packing routine
Students with a gym-and-lecture schedule
Home cooks who film grocery hauls and pantry shelves
Meal-prep creators who show the weekly counter setup
Journaling and calm-morning creators
Nutrition-label readers who walk through a supplement facts panel
Budget creators who work out the cost per serving out loud
Flavour-ranking creators: Lemon Lime, Peach Mango, Orange Creamsicle
Gift-guide creators who feature wellness gifts
Store-visit creators who film shelves across Canada
Existing customers who already refer friends

Part 9 of 15

Claims sheet

Approved, word for word

Quoted exactly as the brand publishes it.

“75+ vitamins, minerals, superfoods, probiotics, and adaptogens”
Greens videos: stick pack and pouch.
“Simple daily nutrition in one easy packet”
Stick pack, desk and travel formats.
“One scoop does three jobs: electrolytes for hydration, 5g of creatine for strength, and aminos for calm, clear focus.”
Electrolytes + Creatine videos.
“No loading phase, no cycling: just 5g every day.”
Creatine explainer. The creator adds no timeline of their own.
“4.76 from over 1,100 verified customers”
Any format, spoken as the brand's rating.
“You can find us in 190+ stores across Canada”
Shelf videos, with the call-ahead line from the brand.
“If you're not satisfied, contact us within 30 days of delivery.”
Checkout videos, first-time purchase only.

Never said

Each one with the reason it stays out.

It fixes low energy
A health outcome. Only the brand's own wording is allowed.
Better than every other greens powder
A comparison with no source on the pages.
Lose weight with Magic Scoop
A health outcome the brand does not claim.
Replaces your meals
Not in the brand's wording. A supplement is not presented as food.
Safe for kids
Nothing on the pages says so, and kids are outside the audience.
Contains no sweetener
The ingredient list names a high-purity stevia leaf extract (97-98% Reb A).
Works the same for everyone
The brand words results carefully and says benefits build with consistent use. No guarantees of outcome.

To confirm with the brand

Held until someone on the brand side signs off.

90% Felt a Difference in 30 Days.
The pages do not show the survey behind it. Confirm the source with your lead before any creator says it.
$1.96 per serving
A second per-serving figure appears next to $2.96 per serving. Confirm which one applies to which pack.
US shipping is paused right now
Confirm whether it has reopened before any creator names the US.

Part 10 of 15

Pay

Starter
$300–600
a month, by band
For creators with a small but steady audience. A full seven-video week and a first shot at the bonus.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
For creators whose videos land steadily. Fits the full seven-video week and a higher ceiling.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
For creators whose hooks keep beating the library. Earned after Standard results, never day one.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month, however many videos pass 100,000 views.
Per video: the $50 flat bonus attaches to the single video that passes 100,000 views.
Organic views only. Paid boosts and ad spend do not count toward the bonus.
No bonus on a video that broke the claims sheet or the category rule, even if it took off.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

Plan as built: 303 videos, 1.8M views, $10,050 cost, so $5.74 per 1,000 views against the $1.00 target. To hit it, 4.2% of videos go viral or the median video reaches 21,711 views.

Program facts

Magic Scoop creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Six weeks, two creators a week
0, 2, 4, 6, 8, 10 creators live by week. The brief, the claims sheet and the first hook library are done before the first creator posts.
Month 1
First tests
The roster fills to ten. Seven videos each per week, one variable per test, losers killed early.
Month 2
Full roster
303 creator videos a month at 10 creators. Winning hooks get repeated; Starter creators who deliver move up a band.
Month 3
Winners go to paid
The best videos move through the four-step path to paid. Cost per 1,000 views is checked against the $1 target every Monday.
Day 90
Keep, cut or change
One review with your lead on the roster, decided on cost per 1,000 views, not on follower counts.
Ceiling
Monthly ceiling
$15,000 a month if all ten creators reach the top cap, bonuses excluded. Nothing goes above it without your sign-off.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Monday report

Every Monday: views, cost per 1,000 views and hook for each creator, ranked, plus videos worth sending to paid and the ones I killed. One page, so you never have to ask.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Lemon Lime pour	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Peach Mango taste test	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Stick pack day-in-the-life	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Pouch scoop routine	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Electrolyte upgrade explainer	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

Organic to paid

From organic to paid

Organic first
Every video posts organically. Views and hook are logged in the Monday report.
Pick the winners
Videos that pass 100,000 views or beat the $1 cost target are shortlisted.
Rights and a clean cut
Confirm the creator agrees to paid use, then cut a clean version with the claims sheet lines intact.
Test in paid
Run the winner as an ad, one variable per test. Losers are killed early.

From the video to the checkout

Shelf: point to the Store Locator and say there are 190+ stores across Canada, plus call ahead to double check stock.
Shipping: $7.95 CAD in 1 to 3 business days, or free on orders $55 CAD and over in 3 to 5 business days.
The pages offer a FREE Starter Kit ($70 value) w/ Shaker Bottle, Canister + Scoop beside the monthly delivery option. Confirm with your lead before any creator mentions it.
The 30-Day Money-Back Guarantee applies only to eligible purchases made directly through magicscoop.com, so checkout links go there.
US viewers: US shipping is paused right now, so no US link until the brand says it is back.

Part 15 of 15

Category rules

Supplement rules for every Magic Scoop video

Magic Scoop sells a greens supplement and an electrolytes and creatine stick. These six rules apply before any creator posts.

Brand wording only
Health lines are the brand's own words, read from the claims sheet. A line that says support stays support. Nothing becomes a promise.
No outcome promises
No weight loss, no fixed results, no before-and-after. The brand says benefits build over 2 to 4 weeks of consistent use; creators add no timelines of their own.
No medical advice
Nobody tells a viewer to stop a medication or change a diet. Anyone with a condition is pointed to their own doctor.
Label the partnership
Every video says it is paid or gifted, in the first line of the caption and spoken on camera.
Show what is real
Ingredients, servings and flavours are shown as on the pack: 5g creatine, 850mg electrolytes, 2.8g amino acids, 75+ ingredients in the greens.
Respect the guarantee and shipping
Say the 30-Day Money-Back Guarantee only as the page words it, and no US link while US shipping is paused.

The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.

Want to see the first briefs?

Grab a time here

Stores across Canada

Rating from over 1,100 verified customers

A guarantee that lowers the risk of trying

Ingredients in one serving

One number to protect

One variable per test

Claims come from the page

Ramp slow, cap the spend

Lemon Lime pour

Peach Mango taste test

Stick pack day-in-the-life

Pouch scoop routine

Electrolyte upgrade explainer

Four sources in

Five filters, fewer each step

Gym lifter

Long-run athlete

Desk worker

Frequent traveler

Home-kitchen creator

Calm-morning creator

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Six weeks, two creators a week

First tests

Full roster

Winners go to paid

Keep, cut or change

Monthly ceiling

From organic to paid

From the video to the checkout

Supplement rules for every Magic Scoop video

Brand wording only

No outcome promises

No medical advice

Label the partnership

Show what is real

Respect the guarantee and shipping

Want to see the first briefs?